September 21, 2023

Top Five Web Accessibility Barriers

Keyboard with colorful caps

Websites and apps need to be compatible with Assistive Technology (AT). Below are the top five barriers that people with disabilities face when websites and apps are not compatible with the AT they need to access the online world.

Barriers & Access

Alternative Text

Alternative text is necessary for access as it describes photos/infographics in detail so a screen reader can read about a photo to a person who is blind or low vision. When alternative text is missing, people who are blind or low vision do not have equal access to these visual essentials. To ensure access, there needs to be a textual equivalent to what is visually conveyed.

Labels on Form Fields

Form fields are not automatically able to be read by screen readers, hence the need for labels. Labels allow access for people who are blind or low vision to know what content needs to be entered into each field allowing them to independently fill out any online form.

Color Contrast

The contrast of the text color in comparison to the page color, known as color contrast, can either allow or hinder a person who has low vision to see all content on any webpage with ease. There are specific color contrast ratios to stick by to ensure equal access to people with low vision.

Keyboard Navigation

Many people who are blind or have limited manual dexterity, use keyboard navigation to access the web and/or app content. Every element clickable by mouse should also be accessible via keyboard.

Visual Indication of Focus

Visual indication of focus allows sighted keyboard-only users to know where they are on a page which is helpful for navigating through web pages via keyboard. For example, a visual indication of focus is helpful when completing tasks like filling out a form or picking from a drop-down menu. Sighted keyboard-only users may include people with limited manual dexterity, low vision, and/or an intellectual disability.

Market Impact

61 million people in the United States have a disability, meaning 20% of the people using your website have a disability and may use one or more types of AT to access your website. A website that is not compatible with AT is not accessible to all. This is not good business practice. Ensure that the disability community can access your website by making it compatible with AT and in turn be providing equal service to this $490 billion market.  

At Wandke Consulting, we are people with physical disabilities who are dedicated to making the world a more accessible and inclusive place for the disability community as a whole. We are experts in web accessibility and we are here to assist your organization in accessing the untapped market of the disability community by allowing this market to access your services.

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